WFU Marketing Summit

Cornell University 2014 Marketing Summit

Marketing Summit – Wake Forest University

Teams work together to solve real-life business challenges for $75k worth of prizes

Cornell University

Team Video

Team Photos

Cornell University Team Photo 1

Team Fun Facts

Pete Cronin is a novice curler and an expert photo bomber. Joe Webb is a flag football fanatic whose favorite restaurant in the world is McDonald’s. Emily Walsh studied dance at The Julliard School and did a primitive backcountry trek in Patagonia over winter break. Brett Vegas is really good at intramural volleyball and random games that require athletic ability and no practice. Brian Cho loves Transformers and Magic (the card game).

Joe Webb

Joe Webb
Joe Webb is a 2nd year student at Cornell University. Before business school, Joe spent 5 years as a Civil Engineer in Utah and California, specializing in stream restoration design for endangered fish species. At Cornell, Joe shifted his focus to marketing and retail. He interned in Amazon’s Retail Leadership Development Program and will return to Amazon in a full-time role this summer.


Brett Vegas

Brett Vegas
Brett Vegas is a 2nd year MBA student at Johnson at Cornell. He was a Cornell undergrad, and has worked in the food processing industry for some years in a number of positions and locations including Arkansas, Texas, and Denmark. He returned to Cornell to focus on Marketing and Brand Management, and interned this past summer at Colgate-Palmolive. This summer, he will begin his Brand Management career at White Wave Foods.


Emily Walsh

Emily Walsh
Emily is a 2014 MBA Candidate and Roy H. Park Leadership Fellow at The Johnson School of Management. Most recently, Emily served as Chief Operations Officer at My Dash, LLC, a holding company with interests in the entertainment and financial technology sectors. Prior to My Dash, Emily was the Director of Operations at Sing for Hope, a New York City-based start-up that increases access to the arts through education, performance, and community programming. At Cornell, Emily advises early-stage businesses though the on-campus incubator, eLab, and is the Vice-President of Education for the Entrepreneurship and Venture Capital Club. Emily holds a BFA in Dance from The Juilliard School, interned at Most-Hennessey


Pooja Chandrasekaran

Pooja Chandrasekaran
Pooja Chandrasekaran is a 2nd year student at Johnson, Cornell University. She worked for Deloitte Consulting for 5 years prior to business school. Pooja interned at Reckitt Benckiser as an Associate Brand Manager this summer and will be joining Amazon for a full time role later this year.


Pete Cronin

Pete Cronin
Pete Cronin is a 2014 MBA Candidate at Cornell University with seven years’ experience in product development, marketing, and operations.Prior to Johnson, Pete had experience across six industries, focused on managing products in their early launch and growth stages including the projects such as developing a mobile health strategy for TELUS and revenue management of their IPTV service that grew topline revenues during a huge growth period. In addition to this, Pete setup an annual innovation challenge, now in its fifth year, for 30K employees focused on developing disruptive new ideas from the bottom-up that has led to innovations within the organization such as being the first company in the world to integrate Facebook into their TV service. Pete will be returning full time to his consulting internship at McKinsey and is looking forward to opportunities to work on helping companies utilize big data to revolutionized their retail and marketing operations.


Brian Cho

Brian Cho
Brian Cho is a second year MBA student at Johnson at Cornell. He graduated from the University of Texas at Austin with a double major in Computer Science and Radio-TV-Film. Prior to business school, he worked for Microsoft as a software engineer on the Microsoft Office user experience team. This past summer, he worked as a Product Manager on the Walmart.com home page.